Traknova vs Geotab

Geotab. MyGeotab is genuinely data-rich. Engine diagnostics, fuel usage, EV battery health, driver behaviour, HOS compliance, maintenance scheduling and geofencing, all processed from 100 billion+ data points daily across the fleet. The open SDK and Geotab Marketplace with 399+ integrations mean the platform can be extended into almost any operational workflow.

Traknova. AI-powered alerts, driver scoring, maintenance recommendations and fleet insights are built in. For the use case of a UK SME operator, the data layer is comprehensive. Where Geotab leads is raw data depth, open APIs and the ability to build custom tooling on top of the platform, which requires technical resource to realise.

Traknova. Covert ghost immobiliser, relay immobiliser, remote lock and unlock, driver ID tags and one-click remote immobilisation. A relay attack or cloned key gets a thief into the vehicle but the start sequence does not complete. This is purpose-built for the theft threats that UK fleet operators face daily.

Geotab. The GO device can support a hardwired relay output via its IOX expansion port, which can cut the starter circuit. This is a relay-based option, not a ghost immobiliser, and requires a separate engineering installation. The platform is not security-led and there is no covert immobiliser in the proposition.

Geotab. The Marketplace lists 399+ verified integrations: cameras, ELD solutions, tyre monitoring, fuel card systems, EV analytics and custom SDK builds. For a large fleet that needs to connect telematics with ERP, HR or fuel management systems, Geotab’s open platform is a genuine competitive advantage.

Traknova. Core integrations for the UK SME use case are included. The platform is not open API with a third-party marketplace. For a taxi or rental operator whose workflow is tracking, security and driver management, the breadth is not usually needed. For a larger operator with complex system requirements, the gap is real.

Traknova. You deal directly with Traknova. Pricing, installation, support and the account relationship are all with the same company. There is no reseller layer introducing variability in cost or service quality.

Geotab. Geotab sells entirely through authorised resellers in the UK. The reseller sets the price, manages the support relationship and handles your contract. Reseller quality varies. If you have a problem with the platform, the resolution path goes through the reseller first. For operators who have had poor experiences with reseller-delivered services, this is a material consideration.

Traknova. Real-time GPS, trip history, geofencing, driver scoring and AI alerts in one platform. The tracking foundation is solid and purpose-built for UK operator workflows.

Geotab. Strong near real-time tracking, route history, geofencing and driver behaviour monitoring through MyGeotab. Both platforms cover fleet tracking comprehensively at the SME level. This round is a genuine draw.

Traknova. Ghost immobiliser, driver ID tags, remote lock and unlock, and remote one-click immobilisation form a layered security stack. Geofencing alerts trigger on unexpected movement. Named Fleet Management Company of the Year at the Prestige Awards 2025/26 specifically for the operator-focused security and fleet management offer.

Geotab. Immobilisation via the IOX relay is an optional add-on requiring separate hardware and an engineer install. It is not a ghost immobiliser. The platform does not treat security as a core proposition in the way Traknova does.

Traknova. One login, one bill, one price per vehicle. Tracking, security, dashcam and driver insights without enterprise configuration or a reseller relationship to manage.

Geotab. The depth of MyGeotab is a genuine strength for large fleets. For a 15 to 30 vehicle SME, that depth can translate to complexity you have to navigate before you get to what you actually need. Both platforms are functional at SME scale, but from different starting points. This round is a draw.